Thanks to Pinterest’s wide and well-off audience, it is no wonder that more and more bloggers are exploring monetization opportunities on the platform.

Engagement rates are high on Pinterest, which makes building a rapport with your audience much easier.

Pinterest is visually-focused which makes it more appealing for the human brain.

You can easily see what’s trending in your niche.

You can benefit greatly from inbound links from the platform as every pin contains a link leading back to the source of the image.

This can help you get more visitors’ eyes on your website and accounts.

You can easily integrate Pinterest with your website and other social media networks, for example, Facebook or Twitter.

Pinterest is an excellent tool for driving traffic to your website.

Its built-in shopping feature makes the process of converting visitors into sales much quicker.

Pinterest is the only social media network offering visual search.

Today, Pinterest is one of the fastest-growing social media platforms.

So, what makes Pinterest a perfect monetization channel? Many people perceive Pinterest as a creative outlet and are skeptical about running a business on the platform.

Half of Pinterest’s audience makes over $50,000 a year.

84% of users make purchase decisions on Pinterest.

On average, users spend about 14.2 minutes on Pinterest per visit.

The market value of the platform is $13.7 billion.

The majority (60%) of the new Pinterest signups are women.

More than 2 million Pinterest users save shopping pins on their boards every day.

The overall number of Pinterest pins is over 240 billion.

US citizens account for 50% of the audience on Pinterest.

Pinterest has over 478 million users per month.Here are some figures which may be useful for a marketer, according to Omnicore: So, before you start thinking about how to monetize Pinterest, make sure to check its main audience. When picking a platform for your business, you should take into consideration whether it aligns with your audience and marketing goals.

Using pinterest for affiliate marketing